Today, cities are getting more compact and the number of cars on the road are increasing. As parking spots are apparently getting scarcer by the day, it has resulted in parking being one of the biggest problems in cities.
We believe this problem can be improved significantly by using the concept of sharing economies to optimize our parking resources.
Our first step was to identify a product opportunity in the parking space. We did this by doing a PEST (Political, Economic, Social, Technological) analysis. Based on that, we identified a POG (Product Opportunity Gap)
We discovered a viable and feasible opportunity in creating a service for renting out private parking spots. We then tested this concept via online surveys, speed dating and interviewing potential users.
Findings from the online survey
Findings from speed dating our concept storyboards
Spotter is a mobile app that makes finding parking spots in cities very convenient. The primary feature of Spotter is that it allows you to rent parking spots owned by other people.
To increase your parking options, Spotter also lets you find public parking spots like street parking and parking garages.
Spotter shows you private spots available for rent near your destination. It also aggregates data from parking garages and street parking spots.
Spotter helps you find the cheapest and closest parking options near your destination.
Spotter lets you rent parking spots from people who own parking spots. Once you select a spot, you can book it in 3 easy steps.
Spotter lets you rent out your personal parking spot. The sign up form process for parking spot owners is short and easy 4 step process.
The project started with brainstorming sessions and market research to find a viable and feasible opportunity. Then, we refined our ideas by sketching ideas, creating mid fidelity prototypes, and testing them.
Finally, we refined the visual design, and created a hifi prototype to convey the concept. We also created a video to pitch the idea for a crowdfunding campaign.